| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010933368 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0495898872 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
302.23 BA MA |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Baran, Stanley J. |
| TITLE STATEMENT |
|---|
| Title |
Mass communication theory : |
| Subtitle |
foundations, ferment, and future / |
| Statement of responsibility, etc |
Stanley J. Baran and Dennis K. Davis. |
| EDITION STATEMENT |
|---|
| Edition |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston, MA : |
| Publisher |
Wadsworth, |
| Date |
c2012. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxiv, 392 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SUMMARY |
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| Summary |
"Mass Communication Theory: Foundations, Ferment, And Future, Sixth Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory--social/behavioral and critical/cultural--and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS Communication Theory: Foundations, Ferment, And Future , Sixth Edition, helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries."--Publisher's website. |
| STUDY PROGRAM |
|---|
| Program name |
MMC912 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Mass media |
| General |
Philosophy. |
| ADDED ENTRY |
|---|
| Name |
Davis, Dennis K. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
42993 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
19774 |
| ADDED ENTRY |
|---|
| -- |
42994 |