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Mass communication theory : foundations, ferment, and future /

By: Baran, Stanley J
Title By: Davis, Dennis K
Material type: BookPublisher: Boston, MA : Wadsworth, c2012.Edition: 6th ed.Description: xxiv, 392 p. : ill. ; 24 cm.ISBN: 0495898872Program: MMC912Subject(s): Mass media -- PhilosophyDDC classification: 302.23 BA MA Online resources: Location Map
Summary:
"Mass Communication Theory: Foundations, Ferment, And Future, Sixth Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory--social/behavioral and critical/cultural--and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS Communication Theory: Foundations, Ferment, And Future , Sixth Edition, helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries."--Publisher's website.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		302.23 BA MA (Browse shelf) Available T0048000
Total holds: 0

Includes bibliographical references and index.

"Mass Communication Theory: Foundations, Ferment, And Future, Sixth Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory--social/behavioral and critical/cultural--and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS Communication Theory: Foundations, Ferment, And Future , Sixth Edition, helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries."--Publisher's website.

MMC912

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