| 000 -LEADER |
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| fixed length control field |
01293cam a22003134a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040205s2004 enk 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004002754 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
074944200X |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.2 |
| Item number |
.B49 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/3 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093233.0 |
| CONTROL NUMBER |
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| control field |
19325 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Birn, Robin. |
| TITLE STATEMENT |
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| Title |
The effective use of market research : |
| Remainder of title |
how to drive and focus better business decisions / |
| Statement of responsibility, etc |
Robin J. Birn. |
| EDITION STATEMENT |
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| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London ; |
| -- |
Sterling, VA : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
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| Extent |
xiv, 226 p ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT |
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| Series statement |
Market research in practice |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Decision making. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Strategic planning. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Success in business. |
| SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Market research in practice series. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |