The effective use of market research : how to drive and focus better business decisions /
By: Birn, Robin
Material type:
BookSeries: Market research in practice series.Publisher: London ; Sterling, VA : Kogan Page, 2004.Edition: 4th ed.Description: xiv, 226 p ; 24 cm.ISBN: 074944200XSubject(s): Marketing research | Decision making | Strategic planning | Success in businessDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 BI EF (Browse shelf) | Available | T0026798 |
Total holds: 0
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.