| 000 -LEADER |
|---|
| fixed length control field |
01419cam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080131s2008 enkaf b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008004129 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA858605 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
014595347 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199228010 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199228019 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn191846930 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)191846930 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BAKER |
| -- |
BWKUK |
| -- |
DLC |
| GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-uk--- |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5813.G7 |
| Item number |
F64 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10941 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol11947615 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095656.0 |
| CONTROL NUMBER |
|---|
| control field |
50267 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fletcher, Winston. |
| TITLE STATEMENT |
|---|
| Title |
Powers of persuasion : |
| Remainder of title |
the inside story of British advertising : 1951-2000 / |
| Statement of responsibility, etc |
Winston Fletcher. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
288 p., [16] p. of plates : |
| Other physical details |
col. ill. ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [256]-265) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
Great Britain |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |