Managing media work / (Record no. 18470)
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LIBRARY OF CONGRESS CONTROL NUMBER | |
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LC control number | 2010013966 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781412971249 (pbk.) |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 302.23068 |
TITLE STATEMENT | |
Title | Managing media work / |
Statement of responsibility, etc | Mark Deuze editor. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Thousand Oaks, Calif. : |
Publisher | SAGE, |
Date | c2011. |
PHYSICAL DESCRIPTION | |
Extent | xii, 307 p. ; |
Size | 26 cm. |
CONTENTS | |
Contents | Managing media work -- Media management theory and practice -- The management of the creative industries : from content to context -- managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy and subjectivity in entertainment media -- Advertising : structure, agency or agencement? -- From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Notes on organized networks: urgent aphorisms for the connected multitides. |
STUDY PROGRAM | |
Program name | MMC910 MMC928 |
STUDY PROGRAM | |
Program name | MMC927 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Mass media |
General | Management. |
ADDED ENTRY | |
Name | Deuze, Mark., |
Role | Editor. |
ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii |
Public note | Location Map |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 317 |
ADDED ENTRY | |
-- | 43180 |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2012-03-04 | AMAUK | 302.23068 MA NA | T0044331 | 2017-01-26 | 26.59 | 2017-01-26 | REGULAR |