Creative strategy in advertising / (Record no. 19540)

MARC details
000 -LEADER
fixed length control field 01437cam a2200337 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091217s2011 maua b 001 0 eng d
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009943636
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439082706
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1439082707
SYSTEM CONTROL NUMBER
System control number (OCoLC)436029890
CATALOGING SOURCE
Original cataloging agency BTCTA
Transcribing agency BTCTA
Modifying agency VMY
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13/2
Edition information 22
-- 659.132/3
SYSTEM CONTROL NUMBER
System control number (AuCNLKIN)000045558456
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095832.0
CONTROL NUMBER
control field 52019
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Drewniany, Bonnie L.
TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc. Bonnie L. Drewniany, A. Jerome Jewler.
EDITION STATEMENT
Edition statement 10th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA :
Name of publisher, distributor, etc. Wadsworth/Cengage Learning,
Date of publication, distribution, etc. c2011.
PHYSICAL DESCRIPTION
Extent xvi, 328 p. :
Other physical details ill. ;
Dimensions 26 cm.
GENERAL NOTE
General note Jewler's name appears first on earlier editions.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUMMARY, ETC.
Summary, etc. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
STUDY PROGRAM INFORMATION NOTE
Program name MARK333, MARK940
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising layout and typography.
ADDED ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.13 DR CR T0045699 109.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 31/10/2012 COOP 109.95