Creative strategy in advertising /
By: Drewniany, Bonnie L
Title By: Jewler, A. Jerome
Material type:
BookPublisher: Boston, MA : Wadsworth/Cengage Learning, c2011.Edition: 10th ed.Description: xvi, 328 p. : ill. ; 26 cm.ISBN: 9781439082706; 1439082707Program: MARK333, MARK940Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.13/2
Summary:
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.13 DR CR (Browse shelf) | Available | T0045699 |
Total holds: 0
Jewler's name appears first on earlier editions.
Includes bibliographical references and index.
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
MARK333, MARK940