| 000 -LEADER |
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| fixed length control field |
01511cam a22003378a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120309s2012 enk 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012008996 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230240957 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.13 |
| Item number |
.D83 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol14206494 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095851.0 |
| CONTROL NUMBER |
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| control field |
52354 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Jolibert, Alain. |
| TITLE STATEMENT |
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| Title |
Marketing management : |
| Remainder of title |
a value-creation process / |
| Statement of responsibility, etc |
Alain Jolibert ... [et al.]. |
| EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Houndmills, Basingstoke ; |
| -- |
New York, NY : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2012. |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1204 |
| PHYSICAL DESCRIPTION |
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| Extent |
xx, 441 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
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| General note |
Rev. ed. of: Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. 2007. |
| GENERAL NOTE |
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| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Creating value -- Strategic management and marketing -- Strategic positioning step 1 -- Strategic positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding -- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other forms of communication -- Distribution management -- Sales management -- Direct marketing -- Merchandising and logistics -- Promotion -- Pricing decisions. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dubois, Pierre-Louis. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mühlbacher, Hans, |
| Dates associated with a name |
1949- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Flores, Laurent. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |