Marketing management : a value-creation process /
By: Jolibert, Alain
Title By: Dubois, Pierre-Louis | Mühlbacher, Hans | Flores, Laurent
Material type:
BookPublisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012.Edition: 2nd ed.Description: xx, 441 p. : ill. ; 28 cm.ISBN: 9780230240957Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 JO MA (Browse shelf) | Available | T0046098 |
Total holds: 0
Rev. ed. of: Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. 2007.
Includes index.
Creating value -- Strategic management and marketing -- Strategic positioning step 1 -- Strategic positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding -- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other forms of communication -- Distribution management -- Sales management -- Direct marketing -- Merchandising and logistics -- Promotion -- Pricing decisions.