| 000 -LEADER |
|---|
| fixed length control field |
01308nam a2200373 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100322s2011 enka b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010925261 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB099335 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781849201551 (hbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781849201568 (pbk.) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn680640742 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
NLE |
| Transcribing agency |
NLE |
| Modifying agency |
YDXCP |
| -- |
C6I |
| -- |
CDX |
| -- |
EUM |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.804 |
| Edition number |
22 |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1263 |
| Item number |
.B74 2011 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13830530 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095912.0 |
| CONTROL NUMBER |
|---|
| control field |
52644 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brennan, Ross, |
| Dates associated with a name |
1957- |
| TITLE STATEMENT |
|---|
| Title |
Business-to-business marketing / |
| Statement of responsibility, etc |
Ross Brennan, Louise Canning and Raymond McDowell. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Los Angeles : |
| Name of publisher, distributor, etc |
SAGE, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 386 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Advanced marketing series |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: 2007. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial marketing |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Canning, Louise. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDowell, Raymond. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |