Business-to-business marketing /
By: Brennan, Ross
Title By: Canning, Louise | McDowell, Raymond
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.804 BR BU (Browse shelf) | Available | T0046450 |
Total holds: 0
Previous ed.: 2007.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.