| 000 -LEADER |
|---|
| fixed length control field |
01426nam a22003258a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120924s2013 enk 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012038513 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273758167 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.35 |
| Item number |
.S65 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol14492037 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095936.0 |
| CONTROL NUMBER |
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| control field |
52985 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Solomon, Michael R. |
| TITLE STATEMENT |
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| Title |
Marketing : |
| Remainder of title |
real people, real decisions / |
| Statement of responsibility, etc |
Michael R Solomon; et al. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd European ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, England ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
2013. |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1212 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 617 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1: What is Marketing? Chapter 2: Strategy and environment Chapter 3: Marketing Research Chapter 4: Consumer Behaviour Chapter 5: Business-to-Business Marketing Chapter 6: Segmentation, Targeting, Positioning and CRM Chapter 7: Creating the Product Chapter 8: Managing the Product Chapter 9: Services Marketing Chapter 10: Pricing the Product Chapter 11: Integrated Marketing Communications Chapter 12: Advertising and PR Chapter 13: Sales Promotions and Sales Management Chapter 14: Retail and Distribution Appendix 1 Appendix 2. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Vocational guidance. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marshall, Greg W. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stuart, Elnora W. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barnes, Bradley R. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mitchell, Vincent W. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |