Marketing : real people, real decisions /
By: Solomon, Michael R
Title By: Marshall, Greg W | Stuart, Elnora W | Barnes, Bradley R | Mitchell, Vincent W
Material type:
BookPublisher: Harlow, England ; New York : Pearson, 2013.Edition: 2nd European ed.Description: xxvi, 617 p. : ill. ; 26 cm.ISBN: 9780273758167Subject(s): Marketing -- Vocational guidanceDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 SO MA (Browse shelf) | Available | T0046883 |
Total holds: 0
Chapter 1: What is Marketing? Chapter 2: Strategy and environment Chapter 3: Marketing Research Chapter 4: Consumer Behaviour Chapter 5: Business-to-Business Marketing Chapter 6: Segmentation, Targeting, Positioning and CRM Chapter 7: Creating the Product Chapter 8: Managing the Product Chapter 9: Services Marketing Chapter 10: Pricing the Product Chapter 11: Integrated Marketing Communications Chapter 12: Advertising and PR Chapter 13: Sales Promotions and Sales Management Chapter 14: Retail and Distribution Appendix 1 Appendix 2.