| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133964612 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1133964613 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.18 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Peng, Mike W., |
| Dates |
1968- |
| TITLE STATEMENT |
|---|
| Title |
Global strategy / |
| Statement of responsibility, etc |
Mike W. Peng |
| EDITION STATEMENT |
|---|
| Edition |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Mason, Ohio : |
| Publisher |
South-Western, |
| Date |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 530 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SUMMARY |
|---|
| Summary |
Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac. |
| STUDY PROGRAM |
|---|
| Program name |
TBS984 MGNT926 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
International business enterprises |
| General |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Globalization |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Strategic planning |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
9214 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
722 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1400 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
318 |