| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011003989 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781405184182 (hardback) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
302.23 |
| TITLE STATEMENT |
|---|
| Title |
The handbook of media audiences / |
| Statement of responsibility, etc |
[edited by] Virginia Nightingale. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Malden : |
| Publisher |
Wiley-Blackwell, |
| Date |
2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 540 p. : |
| Other Details |
ill. ; |
| Size |
26 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Global media and communication handbook series (iamcr ; |
| Volume number |
1 |
| SUMMARY |
|---|
| Summary |
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Mass media |
| General |
Audiences. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Mass media and culture. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
SOCIAL SCIENCE / Media Studies. |
| ADDED ENTRY |
|---|
| Name |
Nightingale, Virginia., |
| Role |
Editor. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97 |
| Public note |
Location Map |
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43032 |