The handbook of media audiences /
Title By: Nightingale, Virginia [Editor.]
Material type:
BookSeries: Global media and communication handbook series (iamcr ; 1.Publisher: Malden : Wiley-Blackwell, 2011.Description: xiii, 540 p. : ill. ; 26 cm.ISBN: 9781405184182 (hardback)Subject(s): Mass media -- Audiences | Mass media and culture | SOCIAL SCIENCE / Media StudiesDDC classification: 302.23 Online resources: Location Map
Summary:
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23 HA ND (Browse shelf) | Available | T0047753 |
Total holds: 0
Includes bibliographical references and index.
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--