| 000 -LEADER |
|---|
| fixed length control field |
01004nam a2200217 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130421n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606491010 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100032.0 |
| CONTROL NUMBER |
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| control field |
53738 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stacks, Don W. |
| TITLE STATEMENT |
|---|
| Title |
A practitioner's guide to public relations research, measurement and evaluation / |
| Statement of responsibility, etc |
Don W. Stacks and David Michaelson. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Business Expert Press, |
| Date of publication, distribution, etc |
c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 229 p. : |
| Other physical details |
ill. ; |
| Dimensions |
21 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Public relations collection |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MMC929 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Research. |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Michaelson, David. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |