A practitioner's guide to public relations research, measurement and evaluation /
By: Stacks, Don W
Title By: Michaelson, David
Material type:
BookSeries: Publisher: New York : Business Expert Press, c2010.Description: x, 229 p. : ill. ; 21 cm.ISBN: 9781606491010Program: MMC929Subject(s): Public relations -- Research
Summary:
Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 ST PR (Browse shelf) | Available | T0047921 |
Total holds: 0
Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
MMC929