| 000 -LEADER |
|---|
| fixed length control field |
01515cam a22002894a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050510s2006 caua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005013495 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412926355 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.H43 2006 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol09897405 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100033.0 |
| CONTROL NUMBER |
|---|
| control field |
53748 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heath, Robert L. |
| Fuller form of name |
(Robert Lawrence), |
| Dates associated with a name |
1941- |
| TITLE STATEMENT |
|---|
| Title |
Today's public relations : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc |
by Robert L. Heath, W. Timothy Coombs. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc |
SAGE Publications, |
| Date of publication, distribution, etc |
c2006. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 539 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MMC930 MMC931 MMC932 MMC933 |
| Institution to which field applies |
UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coombs, W. Timothy. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |