Today's public relations : an introduction /
By: Heath, Robert L. (Robert Lawrence)
Title By: Coombs, W. Timothy
Material type:
BookPublisher: Thousand Oaks, Calif. : SAGE Publications, c2006.Description: xix, 539 p. : ill. ; 25 cm.ISBN: 9781412926355Program: MMC930 MMC931 MMC932 MMC933Subject(s): Public relationsDDC classification: 659.2
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 HE TO (Browse shelf) | Available | T0047934 |
Total holds: 0
Includes bibliographical references and index.
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
MMC930 MMC931 MMC932 MMC933 UOWD