| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2005027692 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780240807621 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
384.55068/8 |
| TITLE STATEMENT |
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| Title |
Media promotion and marketing for broadcasting, cable, and the Internet / |
| Statement of responsibility, etc |
edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
| EDITION STATEMENT |
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| Edition |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Amsterdam ; |
| -- |
Boston : |
| Publisher |
Elsevier/Focal Press, |
| Date |
c2006. |
| PHYSICAL DESCRIPTION |
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| Extent |
xiv, 335 p. : |
| Other Details |
ill. ; |
| Size |
23 cm. |
| SUMMARY |
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| Summary |
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool |
| STUDY PROGRAM |
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| Program name |
MMC928 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Television broadcasting |
| General |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Radio broadcasting |
| General |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Cable television |
| General |
Marketing |
| ADDED ENTRY |
|---|
| Name |
Eastman, Susan Tyler, |
| Role |
Edited by |
| ADDED ENTRY |
|---|
| Name |
Ferguson, Douglas A., |
| Role |
Edited by |
| ADDED ENTRY |
|---|
| Name |
Klein, Robert A., |
| Dates |
1928- |
| Role |
Edited by |
| Uniform Title |
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| Uniform Title |
Promotion and marketing for broadcasting, cable, and the web. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j |
| Public note |
Location Map |
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56957 |
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57056 |
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| Uniform Title |
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57059 |