| 000 -LEADER |
|---|
| fixed length control field |
01028pam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120402s2012 enka b 001 0 eng d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB233318 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273762607 (pbk.) |
| Terms of availability |
£42.99 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273762605 (pbk.) |
| Terms of availability |
£42.99 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UkOxU)019363153 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)016062642 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
UkOxU |
| -- |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukscp |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)016062642 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100119.0 |
| CONTROL NUMBER |
|---|
| control field |
54432 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc |
Gary Armstrong ... [et al.]. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 603 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| GENERAL NOTE |
|---|
| General note |
Formerly CIP. |
| Institution to which field applies |
Uk |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Textbooks. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies. |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Fuller form of name |
(Gary M.) |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harker, Michael. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brennan, Ross. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |