| 000 -LEADER |
|---|
| fixed length control field |
03487cam a2200325 a 4500 |
| CONTROL NUMBER |
|---|
| control field |
54921 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220324113253.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120622s2013 nyua b 001 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415672504 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol14376062 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G155.A1 |
| Item number |
M665 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
910.68/8 |
| Edition number |
23 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morrison, Alastair M. |
| 9 (RLIN) |
17573 |
| TITLE STATEMENT |
|---|
| Title |
Marketing and managing tourism destinations |
| Statement of responsibility, etc |
Alastair M. Morrison |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 596 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I Introduction to destination management and marketing concepts and roles -- 1 The concepts of destination management and marketing -- 2 Destination planning -- 3 Destination marketing planning -- 4 Destination management research -- 5 Destination product development -- 6 Destination partnerships and team-building -- 7 Destination community and tourism stakeholder relations -- 8 Destination governance and leadership -- Part II Destination communications and promotion -- 9 Destination branding -- 10 Destination integrated marketing communications -- 11 Destination information and communication technologies -- Part III Destination markets -- 12 Consumer behaviour, segmentation and market trends -- 13 Domestic pleasure and leisure travel markets -- 14 International pleasure and leisure travel markets -- 15 Business travel and business event markets -- Part IV The future of destination management and marketing -- 16 The future of destination management and marketing. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs) ; A unique systematic model to manage and market destinations ; Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world ; To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK395 |
| Institution to which field applies |
UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
Marketing |
| 9 (RLIN) |
3426 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
Management |
| 9 (RLIN) |
15454 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Source of heading or term |
sears |
| 9 (RLIN) |
3 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| Source of heading or term |
sears |
| 9 (RLIN) |
140 |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991002683549706666 |
| Public note |
Ebook |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |
| Source of classification or shelving scheme |
|