HBR's 10 must reads on strategic marketing. (Record no. 22041)

MARC details
000 -LEADER
fixed length control field 01683cam a22003258a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120917s2013 mau 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012037855
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422189887
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .H368 2013
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition information 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol14491917
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100201.0
CONTROL NUMBER
control field 55073
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title HBR's 10 must reads on strategic marketing.
VARYING FORM OF TITLE
Title proper/short title HBR's ten must reads on strategic marketing
VARYING FORM OF TITLE
Title proper/short title Harvard business review's 10 must reads on strategic marketing
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business Review Press,
Date of publication, distribution, etc. c2013.
PROJECTED PUBLICATION DATE
Projected publication date 1304
PHYSICAL DESCRIPTION
Extent v, 206 p. :
Other physical details ill. ;
Dimensions 23 cm.
SERIES STATEMENT
Series statement HBR's 10 must reads series
GENERAL NOTE
General note Includes index.
FORMATTED CONTENTS NOTE
Formatted contents note Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
ADDED ENTRY--UNIFORM TITLE
Uniform title Harvard business review.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
16/11/2024 658.802 HB RT T0049412 107.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 17/11/2013 Kinokuniya 107.00