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HBR's 10 must reads on strategic marketing.

Material type: TextTextSeries: HBR's 10 must reads seriesPublication details: Boston, Mass. : Harvard Business Review Press, c2013.Description: v, 206 p. : ill. ; 23 cmISBN:
  • 9781422189887
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Uniform titles:
  • Harvard business review.
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.13 .H368 2013
Contents:
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 HB RT (Browse shelf(Opens below)) Available T0049412

Includes index.

Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.

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