| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292103129 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292103129 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.83 MA MA |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Malhotra, Naresh K. |
| TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Subtitle |
an applied approach / |
| Statement of responsibility, etc |
Naresh K. Malhotra, David F. Birks, Peter Wills |
| EDITION STATEMENT |
|---|
| Edition |
5th ed. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 1037 p. : |
| Other Details |
illustrations (black and white, and colour) ; |
| Size |
27 cm. |
| GENERAL NOTE |
|---|
| General note |
Based on: Marketing research : an applied orientation. 6th ed., Global ed. c2010. |
| SUMMARY |
|---|
| Summary |
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing research |
| General |
Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing research |
| General |
Methodology |
| ADDED ENTRY |
|---|
| Name |
Birks, David F. |
| ADDED ENTRY |
|---|
| Name |
Wills, Peter |
| Dates |
1949- |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/uow/detail.action?docID=5176795&pq-origsite=primo |
| Public note |
eBook |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
8630 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
36235 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
19914 |
| ADDED ENTRY |
|---|
| -- |
36236 |
| ADDED ENTRY |
|---|
| -- |
36237 |