| 000 -LEADER |
|---|
| fixed length control field |
01237pam a2200325 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130919s2013 enka 000 0 eng|d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB386689 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230392700 (pbk.) |
| Terms of availability |
£37.99 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| Description conventions |
rda |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)016503085 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100410.0 |
| CONTROL NUMBER |
|---|
| control field |
56970 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
Principles of marketing : |
| Remainder of title |
a value-based approach / |
| Statement of responsibility, etc |
edited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Basingstoke : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 400 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
25 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| CONTENT TYPE |
|---|
| Content Type Term |
still image |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier |
| SUMMARY, ETC. |
|---|
| Summary, etc |
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies. |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gbadamosi, Ayantunji, |
| Relator term |
Editor. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bathgate, Ian K., |
| Relator term |
Editor. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nwankwo, Sonny, |
| Relator term |
Editor. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |