Principles of marketing : a value-based approach /
Title By: Gbadamosi, Ayantunji [Editor.] | Bathgate, Ian K [Editor.] | Nwankwo, Sonny [Editor.]
Material type:
BookPublisher: Basingstoke : Palgrave Macmillan, c2013Description: xxvii, 400 p. : col. ill. ; 25 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780230392700 (pbk.)Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8
Summary:
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PR IN (Browse shelf) | Available | T0010610 |
Total holds: 0
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.