| 000 -LEADER |
|---|
| fixed length control field |
01600pam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110926s2012 enka b 001 0 eng d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB1B3423 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781408044070 (pbk.) : |
| Terms of availability |
£44.99 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1408044072 (pbk.) : |
| Terms of availability |
£44.99 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)015899622 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100423.0 |
| CONTROL NUMBER |
|---|
| control field |
57139 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doole, Isobel, |
| Dates associated with a name |
1954- |
| TITLE STATEMENT |
|---|
| Title |
International marketing strategy : |
| Remainder of title |
analysis, development and implementation / |
| Statement of responsibility, etc |
Isobel Doole and Robin Lowe. |
| EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 440 p. : |
| Other physical details |
ill. col. ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: London: Thomson Learning, 2004. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lowe, Robin, |
| Dates associated with a name |
1945- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |