International marketing strategy : analysis, development and implementation /
By: Doole, Isobel
Title By: Lowe, Robin
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.84 DO IN (Browse shelf) | Available | T0025839 |
Total holds: 0
Previous ed.: London: Thomson Learning, 2004.
Includes bibliographical references and index.
International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.