| 000 -LEADER |
|---|
| fixed length control field |
01086cam a22003498i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131216s2014 vra b 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780195593921 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)865573274 |
| SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
253 Normanby Road South Melbourne VIC 3205 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
ANL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ANL |
| AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1019 |
| Edition number |
23 |
|
|---|
| -- |
659.1019/9 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000052324639 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100445.0 |
| CONTROL NUMBER |
|---|
| control field |
57536 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrier, Adam. |
| TITLE STATEMENT |
|---|
| Title |
The advertising effect : |
| Remainder of title |
how to change behaviour / |
| Statement of responsibility, etc |
Adam Ferrier with Jennifer Fleming. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
South Melbourne, Vic. : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
| Date of production, publication, distribution, manufacture |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 213 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent. |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia. |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Influence (Psychology) |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fleming, Jennifer. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |