The advertising effect : how to change behaviour /
By: Ferrier, Adam
Title By: Fleming, Jennifer
Material type:
BookPublisher: South Melbourne, Vic. : Oxford University Press, c2014Description: xviii, 213 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780195593921Subject(s): Advertising -- Psychological aspects | Consumer behavior | Branding (Marketing) | Influence (Psychology)DDC classification: 659.1019
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1019 FE AD (Browse shelf) | Available | T0010782 |
Total holds: 0
Includes bibliographical references.