Public relations writing and media techniques / (Record no. 24244)

MARC details
000 -LEADER
fixed length control field 01620cam a2200325 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110930s2013 nyua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011040970
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780205211678
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205211674 (pbk.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
GEOGRAPHIC AREA CODE
Geographic area code n-us---
LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221
Item number .W55 2013
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 808/.066659
Edition information 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13927237
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100454.0
CONTROL NUMBER
control field 57641
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Wilcox, Dennis L.
TITLE STATEMENT
Title Public relations writing and media techniques /
Statement of responsibility, etc. Dennis L. Wilcox, Bryan H. Reber.
EDITION STATEMENT
Edition statement 7th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. c2013.
PHYSICAL DESCRIPTION
Extent xxiv, 534 p. :
Other physical details ill. ;
Dimensions 23 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUMMARY, ETC.
Summary, etc. Public Relations Writing and Media Techniques by Dennis L. Wilcox; Bryan H. Reber The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Geographic subdivision United States.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Geographic subdivision United States
General subdivision Authorship.
ADDED ENTRY--PERSONAL NAME
Personal name Reber, Bryan H.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 808.066659 WI PU T0033934 145.06 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 25/08/2014 AMAUS 145.06