Public relations writing and media techniques /
By: Wilcox, Dennis L
Title By: Reber, Bryan H
Material type:
BookPublisher: Boston : Pearson Education, c2013.Edition: 7th ed.Description: xxiv, 534 p. : ill. ; 23 cm.ISBN: 9780205211678; 0205211674 (pbk.)Subject(s): Public relations -- United States | Public relations -- United States -- AuthorshipDDC classification: 808/.066659
Summary:
Public Relations Writing and Media Techniques by Dennis L. Wilcox; Bryan H. Reber The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 808.066659 WI PU (Browse shelf) | Available | T0033934 |
Total holds: 0
Includes bibliographical references and index.
Public Relations Writing and Media Techniques by Dennis L. Wilcox; Bryan H. Reber The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.