Designing with data: (Record no. 25027)

MARC details
ISBN
International Standard Book Number 9781449334833
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 004.019 KI DE
MAIN ENTRY--PERSONAL AUTHOR
Authors King, Rochelle
TITLE STATEMENT
Title Designing with data:
Subtitle improving user experience with A/B testing
Statement of responsibility, etc. Rochelle King, Elizabeth F. Churchill, Caitlin Tan
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Sebastopol :
Publisher O'reilly & Associates Inc,
Date c2017.
PHYSICAL DESCRIPTION
Extent xxvii, 337 p. :
Other Details ill. ;
Size 24 cm.
SUMMARY
Summary This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Database design
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Testing
ADDED ENTRY
Personal name Churchill, Elizabeth F.
ADDED ENTRY
Personal name Tan, Caitlin
ADDED ENTRY
Personal name McFarland, Colin,
Role Foreword by
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/emji2tyypl5bnk41qhxxpqodaug1myvj">https://uowd.box.com/s/emji2tyypl5bnk41qhxxpqodaug1myvj</a>
Public note Location Map
MAIN ENTRY--PERSONAL AUTHOR
-- 9658
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3632
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 9659
ADDED ENTRY
-- 9660
ADDED ENTRY
-- 9661
ADDED ENTRY
-- 38405
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
26/01/2017 005.74 KI DE T0012870 184.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 03/10/2017 AMAUS