Designing with data: (Record no. 25027)
[ view plain ]
| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781449334833 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 004.019 KI DE |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | King, Rochelle |
| TITLE STATEMENT | |
| Title | Designing with data: |
| Subtitle | improving user experience with A/B testing |
| Statement of responsibility, etc | Rochelle King, Elizabeth F. Churchill, Caitlin Tan |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Sebastopol : |
| Publisher | O'reilly & Associates Inc, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xxvii, 337 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| CONTENTS | |
| Contents | [ Foreword ]; [ Preface ]; Introducing a Data Mindset; Data as a Trend; Three Ways to Think About Data; What Does This Mean for You as a Designer?; Data Can Help to Align Design with Business; With a Little Help from Your Friends…; What If You Don't Have Data Friends (Yet)?; Themes You'll See in This Book; Summary; Questions to Ask Yourself; The ABCs of Using Data; The Diversity of Data ; Why Experiment?; Basics of Experimentation; A/B Testing: Online Experiments; Your Hypothesis and Why It Matters; Running Creative A/B Tests; Summary; Questions to Ask Yourself. A Framework for ExperimentationIntroducing Our Framework; Three Phases: Definition, Execution, and Analysis; Examples: Data and Design in Action; Summary; Questions to Ask Yourself; The Definition Phase (How to Frame Your Experiments); Getting Started: Defining Your Goal; Identifying the Problem You Are Solving; Building Hypotheses for the Problem at Hand; The Importance of Going Broad; Which Hypotheses to Choose?; Summary; Questions to Ask Yourself; The Execution Phase (How to Put Your Experiments into Action); Designing to Learn; Designing the Best Representation of Your Hypothesis; Summary. Questions to Ask YourselfThe Analysis Phase (Getting Answers From Your Experiments); Vetting Your Designs Ahead of Launch; Launching Your Design; Evaluating Your Results; What Does the Data Say?; Rolling Out Your Experience, or Not; Case Study: Netflix on PlayStation 3; Summary; Questions to Ask Yourself; Creating the Right Environment for Data-Aware Design; Principle 1: Shared Company Culture and Values; Principle 2: Hiring and Growing the Right People; Principle 3: Processes to Support and Align; Summary; Questions to Ask Yourself; Conclusion; Ethical Considerations ; Last Words; Resources. |
| SUMMARY | |
| Summary | This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Database design |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Testing |
| ADDED ENTRY | |
| Name | Churchill, Elizabeth F. |
| ADDED ENTRY | |
| Name | Tan, Caitlin |
| ADDED ENTRY | |
| Name | McFarland, Colin, |
| Role | Foreword by |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/emji2tyypl5bnk41qhxxpqodaug1myvj |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 9658 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3632 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 9659 |
| ADDED ENTRY | |
| -- | 9660 |
| ADDED ENTRY | |
| -- | 9661 |
| ADDED ENTRY | |
| -- | 38405 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-10-03 | AMAUS | 005.74 KI DE | T0012870 | 2017-01-26 | 184.00 | 2017-01-26 | REGULAR |