| 000 -LEADER |
|---|
| fixed length control field |
02090nam a22004574a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100629s2010 gw a b 000 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010931519 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB090804 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
10,N18 |
| Source |
dnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015612541 |
| Source |
Uk |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
1001976851 |
| Source |
DE-101 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-3642436208 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn651077709 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
CDX |
| -- |
GWDNB |
| -- |
OCLCQ |
| -- |
OHX |
| -- |
BTCTA |
| -- |
UKMGB |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
22 |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
650 |
| Source of number |
GyFmDB |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.A53 2010 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol14162530 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100714.0 |
| CONTROL NUMBER |
|---|
| control field |
60076 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Anderson, Eric |
| TITLE STATEMENT |
|---|
| Title |
Social media marketing : |
| Remainder of title |
game theory and the emergence of collaboration |
| Statement of responsibility, etc |
Eric Anderson |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Heidelberg ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Springer, |
| Date of publication, distribution, etc |
c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 188 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [181]-188). |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Social media represents a challenge to the traditional model of mass media, which in turn represents a challenge to traditional mass marketing. This book examines multiple facets of the new media experience through the lens of game theory concepts. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Surviving the Customer.- Zero-Sum Games in Traditional Marketing.- The Prisoner's Dilemma and the Emergence of Cooperation.- Consumer Revolt and the Rising Cost of Defection.- Sustaining Marketer-Consumer Cooperation through Coordination Games.- Crowdsourcing and Schelling's Theory of Self-Command.- Content Popularity and Spence's Theory of Costly Signaling.- Kapferer's Prism and the Shifting Ground of Brand Identity.- Maxwell's Demon and the Dwindling Supply of Consumer Attention. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Game theory |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online-Marketing |
| Source of heading or term |
swd |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
World Wide Web 2.0 |
| Source of heading or term |
swd |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Soziales Netzwerk |
| Source of heading or term |
swd |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Soziale Software |
| Source of heading or term |
swd |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Verbraucherverhalten |
| Source of heading or term |
swd |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Spieltheorie |
| Source of heading or term |
swd |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |