The fundamentals and practice of marketing / (Record no. 2690)

MARC details
000 -LEADER
fixed length control field 00832cam a2200277 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950612s1995 enka b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95163576
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750609974
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .W5476 1995
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 20
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093343.0
CONTROL NUMBER
control field 20196
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John.
TITLE STATEMENT
Title The fundamentals and practice of marketing /
Statement of responsibility, etc. John Wilmshurst.
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Boston :
Name of publisher, distributor, etc. Butterworth-Heinmann,
Date of publication, distribution, etc. 1995.
PHYSICAL DESCRIPTION
Extent viii, 324 p. :
Other physical details ill ;
Dimensions 24 cm.
GENERAL NOTE
General note "Published on behalf of the Institute of Marketing and the CAM Foundation.".
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element CAM Foundation.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
28/11/2024 2 5 658.8 WI FU T0030862 27/07/2017 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 29/08/2007 Donation 0.00