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The fundamentals and practice of marketing / John Wilmshurst.

By: Contributor(s): Material type: TextTextPublication details: London ; Boston : Butterworth-Heinmann, 1995.Edition: 3rd edDescription: viii, 324 p. : ill ; 24 cmISBN:
  • 0750609974
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415 .W5476 1995
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 WI FU (Browse shelf(Opens below)) Available T0030862

"Published on behalf of the Institute of Marketing and the CAM Foundation.".

Includes bibliographies and index.

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