Marketing management (Record no. 27440)
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| ISBN | |
|---|---|
| International Standard Book Number | 9781292092621 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 KO MA |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Kotler, Philip, |
| Dates | 1931- |
| TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc. | Philip Kotler and Kevin Lane Keller |
| EDITION STATEMENT | |
| Edition statement | 15th ed., global ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, NJ. : |
| Publisher | Pearson Prentice Hall, |
| Date | c2016. |
| PHYSICAL DESCRIPTION | |
| Extent | 714 p. ;118 various pages : |
| Other Details | col. ill. ; |
| Size | 28 cm. |
| GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| STUDY PROGRAM | |
| Program name | MARK922, TBS904 MARK804 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management |
| ADDED ENTRY | |
| Personal name | Keller, Kevin Lane, |
| Dates | 1956- |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991002950769706666">https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991002950769706666</a> |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 9179 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2 |
| ADDED ENTRY | |
| -- | 9180 |
| Date last seen | Total checkouts | Total renewals | Full call number | Barcode | Date last borrowed | Uniform resource identifier | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17/11/2022 | 24 | 8 | 658.8 KO MA | T0051847 | 14/11/2022 | link | 0.00 | 26/01/2017 | 3 DAY LOAN | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 06/09/2015 | All Prints | |||||
| 07/01/2019 | 11 | 658.8 KO MA | T0051848 | 07/01/2019 | 0.00 | 26/01/2017 | CRS | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 06/09/2015 | All Prints | |||||||
| 16/12/2022 | 44 | 20 | 658.8 KO MA | T0051849 | 27/10/2022 | link | 0.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 06/09/2015 | All Prints | Ebook Available | ||||
| 11/09/2019 | 658.8 KO MA | T0062990 | 0.00 | 26/01/2017 | TEACHER REF | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Tardis | 24/09/2019 | Kinokuniya Bookshop LLC |