| 000 -LEADER |
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| fixed length control field |
01120cam a22002895a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
141216s2015 enk f 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014959482 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780199684090 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| SYSTEM CONTROL NUMBER |
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| System control number |
18407937 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100908.0 |
| CONTROL NUMBER |
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| control field |
62110 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
West, Douglas |
| TITLE STATEMENT |
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| Title |
Strategic marketing : |
| Remainder of title |
creating competitive advantage / |
| Statement of responsibility, etc |
Douglas West; John Ford, and Essam Ibrahim |
| EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
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| Place of production, publication, distribution, manufacture |
Oxford : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
| Date of production, publication, distribution, manufacture |
2015. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxi, 571 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| SUMMARY, ETC. |
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| Summary, etc |
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ford, John |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ibrahim, Essam |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |