Strategic marketing : creating competitive advantage /
By: West, Douglas
Title By: Ford, John | Ibrahim, Essam
Material type:
BookPublisher: Oxford : Oxford University Press, 2015Edition: 3rd ed.Description: xxi, 571 p. : ill. ; 25 cm.ISBN: 9780199684090Subject(s): Marketing -- Decision making | Marketing -- Management
Summary:
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8101 WE ST (Browse shelf) | Available | T0031523 |
Total holds: 0
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.