The principles of Islamic marketing / (Record no. 27840)

MARC details
000 -LEADER
fixed length control field 01589nam a22003378a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150309s2015 vtu b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015005302
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472460301
INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781472460318 (ebook)
INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781472460325 (epub)
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
GEOGRAPHIC AREA CODE
Geographic area code f------
-- a------
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5475.I74
Item number A47 2015
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80088/297
Edition information 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol15619072
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100930.0
CONTROL NUMBER
control field 62468
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Alserhan, Baker Ahmad
TITLE STATEMENT
Title The principles of Islamic marketing /
Statement of responsibility, etc. Baker Ahmad Alserhan
PROJECTED PUBLICATION DATE
Projected publication date 1508
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Burlington, VT :
Name of publisher, distributor, etc. Gower,
Date of publication, distribution, etc. 2015.
PHYSICAL DESCRIPTION
Extent xii, 246 p. :
Other physical details ill. ;
Dimensions 25 cm.
GENERAL NOTE
General note Revised edition of the author's The principles of Islamic marketing, 2011.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markets
Geographic subdivision Islamic countries
SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Islamic countries
General subdivision Commerce
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.80088297 AL PR T0019548 509.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Islamic Collection 21/11/2015 MERIC 509.00