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The principles of Islamic marketing / Baker Ahmad Alserhan

By: Material type: TextTextPublication details: Burlington, VT : Gower, 2015.Description: xii, 246 p. : ill. ; 25 cmISBN:
  • 9781472460301
Subject(s): DDC classification:
  • 658.80088/297 23
LOC classification:
  • HF5475.I74 A47 2015
Contents:
Preface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Islamic Collection 658.80088297 AL PR (Browse shelf(Opens below)) Available T0019548

Revised edition of the author's The principles of Islamic marketing, 2011.

Includes bibliographical references and index.

Preface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.

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