The principles of Islamic marketing / Baker Ahmad Alserhan
Material type:
- 9781472460301
- 658.80088/297 23
- HF5475.I74 A47 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Islamic Collection | 658.80088297 AL PR (Browse shelf(Opens below)) | Available | T0019548 |
Revised edition of the author's The principles of Islamic marketing, 2011.
Includes bibliographical references and index.
Preface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.
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