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The principles of Islamic marketing /

By: Alserhan, Baker Ahmad
Material type: BookPublisher: Burlington, VT : Gower, 2015.Description: xii, 246 p. : ill. ; 25 cm.ISBN: 9781472460301Subject(s): Markets -- Islamic countries | Islamic countries -- CommerceDDC classification: 658.80088/297
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Islamic Collection
658.80088297 AL PR (Browse shelf) Available T0019548
Total holds: 0

Revised edition of the author's The principles of Islamic marketing, 2011.

Includes bibliographical references and index.

Preface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.

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