The principles of Islamic marketing /
By: Alserhan, Baker Ahmad
Material type:
BookPublisher: Burlington, VT : Gower, 2015.Description: xii, 246 p. : ill. ; 25 cm.ISBN: 9781472460301Subject(s): Markets -- Islamic countries | Islamic countries -- CommerceDDC classification: 658.80088/297
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Islamic Collection | 658.80088297 AL PR (Browse shelf) | Available | T0019548 |
Total holds: 0
Revised edition of the author's The principles of Islamic marketing, 2011.
Includes bibliographical references and index.
Preface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.