| 000 -LEADER |
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| fixed length control field |
01188cam a22003018a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150213s2015 enk 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015003633 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781137359162 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| GEOGRAPHIC AREA CODE |
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| Geographic area code |
a------ |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69.B7 |
| Item number |
R65 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/27095 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15582684 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126101018.0 |
| CONTROL NUMBER |
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| control field |
63071 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roll, Martin, |
| Dates associated with a name |
1967- |
| TITLE STATEMENT |
|---|
| Title |
Asian brand strategy : |
| Remainder of title |
building and sustaining strong global brands in Asia |
| Statement of responsibility, etc |
Martin Roll |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1506 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Houndmills, Basingstoke Hampshire ; |
| -- |
New York, NY : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 335 p. : |
| Dimensions |
24 cm. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| Geographic subdivision |
Asia |
| General subdivision |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| Geographic subdivision |
Asia |
| General subdivision |
Marketing |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |