Asian brand strategy : building and sustaining strong global brands in Asia
By: Roll, Martin
Material type: BookPublisher: Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.Edition: 2nd ed.Description: xx, 335 p. : 24 cm.ISBN: 9781137359162Subject(s): Brand name products -- Asia -- Management | Brand name products -- Asia -- MarketingDDC classification: 658.8/27095
Summary:
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827095 RO AS (Browse shelf) | Available | T0053429 |
Total holds: 0
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.