Social marketing in the 21st century (Record no. 28497)
[ view plain ]
| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2005022466 |
| ISBN | |
| International Standard Book Number | 9781412916349 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 361/.0068/8 |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Andreasen, Alan R., |
| Dates | 1934- |
| TITLE STATEMENT | |
| Title | Social marketing in the 21st century |
| Statement of responsibility, etc. | Alan R. Andreasen |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, Calif. : |
| Publisher | SAGE Publications, |
| Date | c2006. |
| PHYSICAL DESCRIPTION | |
| Extent | xi, 264 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Note | Includes bibliographical references (p. 237-252) and index. |
| SUMMARY | |
| Summary | The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges. |
| STUDY PROGRAM | |
| Program name | MARK920 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social marketing |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uowd.box.com/s/ap4u8vw7yrwuckctej3xha0ouw03s8wd">https://uowd.box.com/s/ap4u8vw7yrwuckctej3xha0ouw03s8wd</a> |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 41893 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2975 |
| Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2017 | 361.00688 AN SO | T0053566 | 77.98 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 24/01/2016 | AMAUK | ||||
| 26/01/2017 | 361.00688 AN SO | T0053567 | 77.98 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 24/01/2016 | AMAUK |