Social marketing in the 21st century (Record no. 28497)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2005022466
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412916349
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	361/.0068/8
MAIN ENTRY--PERSONAL NAME
Authors	Andreasen, Alan R.,
Dates	1934-
TITLE STATEMENT
Title	Social marketing in the 21st century
Statement of responsibility, etc	Alan R. Andreasen
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Thousand Oaks, Calif. :
Publisher	SAGE Publications,
Date	c2006.
PHYSICAL DESCRIPTION
Extent	xi, 264 p. :
Other Details	ill. ;
Size	24 cm.
CONTENTS
Contents	Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
SUMMARY
Summary	The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
STUDY PROGRAM
Program name	MARK920
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Social marketing
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	https://uowd.box.com/s/ap4u8vw7yrwuckctej3xha0ouw03s8wd
Public note	Location Map
MAIN ENTRY--PERSONAL NAME
--	41893
SUBJECT ADDED ENTRY--TOPICAL TERM
--	2975

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2016-01-24	AMAUK	361.00688 AN SO	T0053566	2017-01-26	77.98	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2016-01-24	AMAUK	361.00688 AN SO	T0053567	2017-01-26	77.98	2017-01-26	REGULAR

UOWD Library

Social marketing in the 21st century (Record no. 28497)