Social marketing in the 21st century (Record no. 28497)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005022466
ISBN
International Standard Book Number 9781412916349
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 361/.0068/8
MAIN ENTRY--PERSONAL AUTHOR
Authors Andreasen, Alan R.,
Dates 1934-
TITLE STATEMENT
Title Social marketing in the 21st century
Statement of responsibility, etc. Alan R. Andreasen
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Thousand Oaks, Calif. :
Publisher SAGE Publications,
Date c2006.
PHYSICAL DESCRIPTION
Extent xi, 264 p. :
Other Details ill. ;
Size 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references (p. 237-252) and index.
SUMMARY
Summary The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
STUDY PROGRAM
Program name MARK920
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social marketing
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/ap4u8vw7yrwuckctej3xha0ouw03s8wd">https://uowd.box.com/s/ap4u8vw7yrwuckctej3xha0ouw03s8wd</a>
Public note Location Map
MAIN ENTRY--PERSONAL AUTHOR
-- 41893
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2975
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
26/01/2017 361.00688 AN SO T0053566 77.98 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 24/01/2016 AMAUK
26/01/2017 361.00688 AN SO T0053567 77.98 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 24/01/2016 AMAUK