Social marketing in the 21st century Alan R. Andreasen
Material type:
- 9781412916349
- 361/.0068/8
Item type | Current library | Call number | Status | Date due | Barcode | Course reserves | |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 361.00688 AN SO (Browse shelf(Opens below)) | Available | T0053566 | |||
REGULAR | University of Wollongong in Dubai Main Collection | 361.00688 AN SO (Browse shelf(Opens below)) | Available | T0053567 |
Includes bibliographical references (p. 237-252) and index.
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
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