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Social marketing in the 21st century Alan R. Andreasen

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2006.Description: xi, 264 p. : ill. ; 24 cmISBN:
  • 9781412916349
Subject(s): DDC classification:
  • 361/.0068/8
Online resources: Summary: The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 361.00688 AN SO (Browse shelf(Opens below)) Available T0053566
REGULAR University of Wollongong in Dubai Main Collection 361.00688 AN SO (Browse shelf(Opens below)) Available T0053567

Includes bibliographical references (p. 237-252) and index.

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

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