| 000 -LEADER |
|---|
| fixed length control field |
01639cam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070222s2007 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007006914 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470028803 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470028807 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm85018726 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)85018726 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
NLGGC |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.D66 2007 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/12 |
| Edition number |
22 |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
85.10 |
| Source of number |
bcl |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093400.0 |
| CONTROL NUMBER |
|---|
| control field |
20394 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donaldson, Bill, |
| Dates associated with a name |
1948- |
| TITLE STATEMENT |
|---|
| Title |
Strategic market relationships : |
| Remainder of title |
from strategy to implementation / |
| Statement of responsibility, etc |
Bill Donaldson, Tom O'Toole. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chichester, England ; |
| -- |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2007. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 269 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [249]-262) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic alliances (Business) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business networks. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Toole, Tom, |
| Dates associated with a name |
1966- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |