Strategic market relationships : from strategy to implementation /
By: Donaldson, Bill
Title By: O'Toole, Tom
Material type:
BookPublisher: Chichester, England ; Hoboken, NJ : Wiley, c2007.Edition: 2nd ed.Description: xiv, 269 p. : ill ; 24 cm.ISBN: 9780470028803; 0470028807Subject(s): Relationship marketing | Strategic alliances (Business) | Business networks | Industrial managementDDC classification: 658.8/12
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 DO ST (Browse shelf) | Available | T0031841 |
Total holds: 0
Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.